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E-marketing

Dotdigital Spotlight

Dotdigital has the tools that will allow you to split test, personalize, customize and analyze all while providing professional and colorful templates that are easy to read on all devices. Dotdigital is free to use for all MU Extension units and is much more effective than mailing newsletters that you aren’t sure are even read!

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Upcoming Online Training Sessions

Join us for an online session on Dotdigital from your own computer using Zoom. All active Dotdigital users will receive an email invite with a Zoom link for the training.

Nov 21, 9 a.m.

Surveys

New Users

If email marketing is not a part of your marketing strategy, you are missing out on an effective way to reach your customers. Studies show that 91% of people check their email every day with a 98% deliverability rate, which means that almost all of the people you send an email to will receive it. You cannot say the same for a social media message or a flier.

There is a strategy to it, however.

People want information that is relevant, personalized and can easily be read on a mobile device. If you haven’t had success with email marketing in the past, it could be because the tools you used weren’t helping you connect to your customer.

Dotdigital highlights:

  • Ready-made templates allow you to customize your email campaign without starting from scratch. Just drag and drop your content into a professional, easy-to-read layout.
  • Dynamic content fields help you customize message to multiple audiences in one email message. This feature ultimately saves you time and ensures consistent messaging for your customers.
  • Segmenting your audience based on unique data fields allows you to get better results in your email marketing. People only want to receive relevant emails based on their interests.
  • The program builder automates your strategic workflow. Recipients receive information based on their opens, clicks, registrations or purchases.
  • Split-testing reveals what your audience responds to most. Test subject lines, friendly-from names and email template formats.
  • Robust campaign analytics allow you to learn how your audience responds to your messages so you can apply that knowledge for future communication