How We Are Associated
Hawksearch is the on-site search platform used on the new University of Missouri Extension website. Hawksearch plays a vital role in the website as it is the federated search tool that unites data feeds from other third-party systems, such as Magento, Canvas and Cvent, as well as pulled marketing and personalization data from Dotdigital. Hawksearch drives guided navigation as well, enabling an intuitive, user-friendly experience. Hawksearch also powers custom navigation modules to deliver personalized event, course and product information to user’s homepages when they log in to the system.
“The tools within Hawksearch are amazing. Our previous search product was limited and difficult to utilize. Most changes we needed to make had to be submitted to our I/T team for completion. The Hawksearch dashboard is marketing centric and easy to use. By employing visibility rules, boost & bury, synonyms, redirects and other search functions, we can make any needed adjustments on the fly – all of which makes the customer experience better and ultimately drives sales.”
– David Gravely, VP Ecommerce & Strategic Sales, State Electric Supply Co.