Communication Plan

Communication Plan

The MU Extension Integrated Marketing Communications office is here to help make connections, develop partnerships, market programs and communicate the value and impact of the University of Missouri and its extension and engagement efforts statewide.

This communication plan is designed to serve as a guide. It lays out a conceptual framework, and provides some definitions, processes and structures to help us maximize scarce time and resources, but it will not cover every communication scenario. Please use our people in addition to our plan. Come to us with goals, and let us help you think through how to measurably accomplish them. Explore the tools and resources below which are designed to help us all be more connected and efficient.

Communication Resources

Plan Your Strategy

• User Persona Template
• Positioning Statement Template
• Campaign Template
• Storytelling

Stay on Brand

• Copyright & Fair Use
• Logo, Signature & Graphics Files
• Extension Resources
• MU Brand and Identity

Get the Word Out

• Contact Us
• E-mail & Texting
• Local media relations
• Podcasting
• Submit a Story Idea

Templates

Video Tutorial: how to use PowerPoint templates. Watch this video tutorial to make sure your final product prints clearly.

Promote

• Social Media
• Printable Brochures & Flyers (MU Colors)
• Email campaign headers
• Recruiting Materials

Deliver

• Event Signage
• Handouts
• PowerPoint Presentations (MU colors)
• MU branded PowerPoints

Report

• Reports
• Research posters
• News releases and letterhead
• Templates by topic area

Enhancements, Tools & Assets

Tutorials & Tips

• Adobe Express tutorial
• Combining PDFs
• Create a QR code
• Tech Tuesday playlist
• Web Services Training

Video, Audio & Images

• Audio Library
• Merlin One
• Shutterstock
• Video Production Toolbox
• Video/Photo Resources

Assets and Premade Materials

• All marketing resources
• Email Signature Generator
• Premade Resources
• Recruiting Materials