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Communications & Marketing Basics

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Communications and Marketing efforts encompass all the ways in which we inform our customers and learners — as well as our faculty and staff — as we:

  • Tell our story
  • Build awareness of our brand related to MU Extension
  • Highlight examples of great work
  • Determine what our learners and customers want
  • Show how we can meet their needs, help them improve their lives and solve problems.

These resources offer pointers on how to reinforce the brand identity of our programs and people and the value we deliver to improve Missourians’ lives around economic opportunity, educational excellence and access and health and well-being. In other parts of the Communications and Marketing support section, you will find pointers on media relations, photo and video basics and copyright and fair use.

Our support services include:

Strategic communications: developing communications that tell the story of MU Extension for our internal and external faculty, staff, partners and stakeholders.

Media relations: developing and distributing news stories to print, broadcast and online media. We also direct reporters to extension experts and advise faculty and staff on how to work with the media.

Video and audio production: producing strategic communications media — in studio or on location.

Marketing: promoting and protecting the MU Extension brand and working to increase the value of the brand. We can also consult with you to help develop marketing materials that promote your program. This includes campaign creation and reengagement strategies training on the dotdigital-email marketing platform.

Internal communications: bimonthly MU Extension The Exchange newsletter, for the extension family, and The Network newsletter, for people who champion MU Extension.

Below and throughout the Communications and Marketing support section, you will find pointers on media relations, photo and video basics, social media, copyright and fair use, graphic design and more.

Marketing & Communication Tips

View and download these helpful resources.

Marketing & Communication Tips

News and Media Resources

View and download these helpful resources.

News and Media Resources